Percy, Larry
Strategies for implementing integrated marketing communications / Larry Percy - Chicago : NTC Business Books , 1997 . - vii, 241 p.
Index
0-8442-3583-0
Communication in marketing
658.802 P412S 1997
Strategies for implementing integrated marketing communications / Larry Percy - Chicago : NTC Business Books , 1997 . - vii, 241 p.
Index
0-8442-3583-0
Communication in marketing
658.802 P412S 1997