Carpenter, Gregory S.
Readings on market-driving strategies : towards a new theory of competitive advantage / Gregory, S. Carpenter - New York : Addison Wesley, 1997 . - xvii, 540 p.
Index
0321014138
Marketing--Management
Consumer behavior
658.8 C225R 1997
Readings on market-driving strategies : towards a new theory of competitive advantage / Gregory, S. Carpenter - New York : Addison Wesley, 1997 . - xvii, 540 p.
Index
0321014138
Marketing--Management
Consumer behavior
658.8 C225R 1997