Lovelock, Christopher H.
Services marketing : text, cases & readings / Christopher H. Lovelock - New Jersey : Prentice Hall , 1984. - vii, 492 p.
Professions--Marketing
Marketing
658.8 L911S 1984
Services marketing : text, cases & readings / Christopher H. Lovelock - New Jersey : Prentice Hall , 1984. - vii, 492 p.
Professions--Marketing
Marketing
658.8 L911S 1984