Aaker, David A
Marketing research / David A Aaker - Seventh edition. - New York : John Wiley Press, 2003. - xvi, 751 p.
Index
9971513897
Marketing research
Market research procedure--Management
658.83 A111M 2003
Marketing research / David A Aaker - Seventh edition. - New York : John Wiley Press, 2003. - xvi, 751 p.
Index
9971513897
Marketing research
Market research procedure--Management
658.83 A111M 2003