Kotler, Philip
Principles of marketing / Philip, Kotler - Eighth edition. - New Delhi : Prentice-Hall of India private limited, 1999. - 635 p.
Index
Marketing management
Service industries--Marketing
658.8 K874P 1999
Principles of marketing / Philip, Kotler - Eighth edition. - New Delhi : Prentice-Hall of India private limited, 1999. - 635 p.
Index
Marketing management
Service industries--Marketing
658.8 K874P 1999