McKenna, Regis
Relationship marketing : successful strategies for the age of the customer / Regis McKenna - New York : Addison publishing company, 1993. - 241 p.
658.812 M478R 1993
Relationship marketing : successful strategies for the age of the customer / Regis McKenna - New York : Addison publishing company, 1993. - 241 p.
658.812 M478R 1993