Effective promotional planning for e-Business / (Record no. 126074)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00490nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230328s2002 ii ||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8402854678 A31E 2002 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ace, Cathy |
| 245 11 - TITLE STATEMENT | |
| Title | Effective promotional planning for e-Business / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Butterworth Heinemann , |
| Year of publication | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 290 p. |
| 500 ## - GENERAL NOTE | |
| General note | Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Internet marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Masood Faisal Jhandir Library | Masood Faisal Jhandir Library | 2023-03-28 | 658.8402854678 A31E 2002 | 109053. | Books |