Kellogg on integrated marketing / (Record no. 12669)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00635cam a2200217 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 021205s2003 njua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0471204765 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 K295 2003 |
| 245 1# - TITLE STATEMENT | |
| Title | Kellogg on integrated marketing / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Hoboken, New Jersey : |
| Name of publisher | Wiley, |
| Year of publication | 2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi, 314 p. : |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Iacobucci, Dawn. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Calder, Bobby J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Shelving location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|
| Chughtai Public Library | Chughtai Public Library | First Floor | 2016-10-29 | 658.8 K295 2003 | 509061 | Books |