Principles of Marketing : A South Asian Perspective / (Record no. 144193)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| -- | 9788131731017 |
| 040 ## - CATALOGING SOURCE | |
| -- | CPL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| -- | 658.8 K874P |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| -- | Kotler, Philip , Gary Armstrong |
| 245 11 - TITLE STATEMENT | |
| -- | Principles of Marketing : A South Asian Perspective / |
| -- | Kotler Philip , Gray Armstrong |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| -- | Dorling Kindersley Ltd : |
| -- | New Delhi, |
| -- | [n.d.] |
| 300 ## - PHYSICAL DESCRIPTION | |
| -- | 514 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | Marketing Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | Product Management |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| -- | 144193 |
| -- | 144183 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | BK |
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