Study guide to contemporary marketing / (Record no. 149074)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00610nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240513120547.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240513s1977 usa||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MFJL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 K278S 1977 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keiser, Steven K. |
| 245 11 - TITLE STATEMENT | |
| Title | Study guide to contemporary marketing / |
| Statement of responsibility, etc | Steven K. Keiser |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | United States : |
| Name of publisher, distributor, etc | The Dryden Press, |
| Date of publication, distribution, etc | 1977. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 255 p. |
| 500 ## - GENERAL NOTE | |
| General note | Index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Product management |
| General subdivision | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Industrial marketing |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stevens, Robert E. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Damaged status | Permanent Location | Current Location | Date acquired | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|
| Masood Faisal Jhandir Library | Masood Faisal Jhandir Library | 2024-05-13 | 658.8 K278S 1977 | 126416. | Books |