Graphic wit : the art of humor in design / (Record no. 31831)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01535nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210309s1991 nyu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0823021610 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 741.6 H477G 1991 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Heller, Steven |
| 245 10 - TITLE STATEMENT | |
| Title | Graphic wit : the art of humor in design / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | Watson-Guptill, |
| Year of publication | 1991. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 160 p. |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Include index |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "In Graphic Wit, the first book offering a comprehensive survey of humor in graphic design, Heller and Anderson focus on that special instinct for playfulness inherent in all design, and show the many forms it can take in a skilled graphic artist's hands. Loaded with examples of successful design humor in such varied forms as book and record jackets, logos, posters, typography, and advertising, Graphic Wit examines the approaches designers can use for comic effect, including repetition, alteration of scale, and juxtaposition, as well as such specific mechanisms as visual puns, parody, nostalgia, wordplay, and typeplay. Case studies of successful ad campaigns reveal how humor can be used for maximum effectiveness and memorability, and in-depth interviews with 14 design luminaries, including Paul Rand, Paula Scher, and Stephen Doyle, provide insight into the play principle, making humor pay off financially, and the challenges involved in humorous design." |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | American wit and humor |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Graphic arts |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Anderson, Gail |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Masood Faisal Jhandir Library | Masood Faisal Jhandir Library | 2021-03-09 | 741.6 H477G 1991 | 010511. | Books |