Services marketing / (Record no. 6744)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| -- | 0070782504 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| -- | 9780070782501 (hardcover) |
| 040 ## - CATALOGING SOURCE | |
| -- | PK-IsLIS |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| -- | 658.8 Z48S 1996 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| -- | Zeithaml, Valarie A. |
| 245 1# - TITLE STATEMENT | |
| -- | Services marketing / |
| -- | Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| -- | New York : |
| -- | Mcgraw-Hill College, |
| -- | 1996. |
| 300 ## - PHYSICAL DESCRIPTION | |
| -- | 700 p. |
| -- | 24 cm. |
| 490 1# - SERIES STATEMENT | |
| -- | Mcgraw-hill series in marketing. |
| 520 ## - SUMMARY, ETC. | |
| -- | This title introduces a ground-breaking approach to the services marketing course. It replaces the 4Ps with the Gaps model of service quality. The Gaps service quality model makes explicit the difference between the marketing of goods and the marketing of services, as well as the differences between the way the principles of marketing course handles the marketing mix and the way the service marketing course does. Written by extremely well-respected people in services marketing, this book is the first integrated services marketing text in the field. It covers topics of critical importance for the 1990s, such as service quality, links between marketing and other disciplines (e.g. production and operations management and human resources management), and transforming a product firm into a service firm. The text ends with six comprehensive cases. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | Service industries -- Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | Customer services. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| -- | Bitner, Mary Jo. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| -- | Gremler, Dwayne D. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | BK |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| -- | 6744 |
| -- | 6744 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 0 |
| -- | 0 |
| -- | 0 |
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| -- | 001 |
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| -- | 1st Floor |
| -- | 2015-12-01 |
| -- | 658.8 Z48S 1996 |
| -- | 502696 |
| -- | 2015-12-01 |
| -- | 2015-12-01 |
| -- | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
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| -- | 658_800000000000000_Z48S_2004 |
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| -- | 16687 |
| -- | CPL |
| -- | CPL |
| -- | CP |
| -- | 2021-07-30 |
| -- | 658.8 Z48S 2004 |
| -- | 510736 |
| -- | 2016-12-17 |
| -- | 2016-12-17 |
| -- | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 0 |
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| -- | 658_800000000000000_Z48S_1996 |
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| -- | FMJL |
| -- | FMJL |
| -- | 2023-07-31 |
| -- | 658.8 Z48S 1996 |
| -- | 125179. |
| -- | 2023-07-31 |
| -- | 2023-07-31 |
| -- | BK |
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