Communicating globally : an integrated marketing approach / (Record no. 71284)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00559nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211124s2000 -us||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 0844225223 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 S387C 2000 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Schultz, Don E |
| 245 10 - TITLE STATEMENT | |
| Title | Communicating globally : an integrated marketing approach / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Chicago : |
| Name of publisher | NTC Business Books, |
| Year of publication | 2000. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 280 p. |
| 500 ## - GENERAL NOTE | |
| General note | Include index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Communication, International |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Export marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Masood Faisal Jhandir Library | Masood Faisal Jhandir Library | 2021-11-24 | 658.848 S387C 2000 | 050888. | Books |