Building strong brands / David A. Aaker
By: Aaker, David A.
Material type:
TextPublisher: New York : The Free Press , 1996Description: iii, 380 p.Subject(s): Brand name products--Management | Brand name products--Valuation--Management | Intangible property--Valuation--ManagementDDC classification: 658.827 Aa41B 1996
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Masood Faisal Jhandir Library | 658.827 Aa41B 1996 (Browse shelf) | Available | 109113. |
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| 658.82 C912S 1998 Sales promotion : how to create, implement and integrate campaigns that really work / | 658.82 E571P 1967 Promotional strategy / | 658.827 A111B 2000 Brand leadership / | 658.827 Aa41B 1996 Building strong brands / | 658.827 L324S 1993 Step by step guide to a winning marketing strategy / | 658.827 M345T 2001 The hero and the outlaw : building extraordinary brands through the power of archetypes / | 658.83 A111M 1998 Marketing research / |
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