The hero and the outlaw : building extraordinary brands through the power of archetypes / Margaret Mark
By: Mark, Margaret.
Contributor(s): Pearson, Carol S.
Material type:
TextPublisher: New York : McGraw-Hill, 2001Description: xi, 384 p.ISBN: 0071364153.Subject(s): Product management | Economics | Business | Branding (Marketing) | Brand name productsDDC classification: 658.827 M345T 2001
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Masood Faisal Jhandir Library | 658.827 M345T 2001 (Browse shelf) | Available | 109569. |
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| 658.827 A111B 2000 Brand leadership / | 658.827 Aa41B 1996 Building strong brands / | 658.827 L324S 1993 Step by step guide to a winning marketing strategy / | 658.827 M345T 2001 The hero and the outlaw : building extraordinary brands through the power of archetypes / | 658.83 A111M 1998 Marketing research / | 658.83 A111M 1998 Marketing research / | 658.83 A111M 2003 Marketing research / |
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