Applied consumer behaviour / Martin Evans
By: Evans, Martin.
Contributor(s): Moutinho, Luiz | Raaij, W. Fred van.
Material type:
TextPublisher: New York : Addison Wesley Publishing Company , 1996Description: xiii, 382 p.Subject(s): Marketing research | Consumer behaviorDDC classification: 658.8342 E924A 1996
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Masood Faisal Jhandir Library | 658.8342 E924A 1996 (Browse shelf) | Available | 123011. |
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| 658.83 W582C 1976 Consumer product development / | 658.83 Z22M 1975 Marketing research : fundamentals and dynamics / | 658.8342 E571C 1973 Consumer behavior / | 658.8342 E924A 1996 Applied consumer behaviour / | 658.8342 H393C 1995 Consumer behavior : implications for marketing strategy / | 658.8342 L425C 2001 Consumer behaviour in Australia and New Zealand / | 658.8342 R36U 1997 Understanding customers / |
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