Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller
By: Keller, Kevin Lane.
Material type:
TextPublisher: [s.l.] : [s.n.], [n.d.]Description: 714 p.Subject(s): Games -- Management decision making | Strategic planning | Industrial managementDDC classification: 658.40353 K291S [n.d.]
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Masood Faisal Jhandir Library | 658.40353 K291S [n.d.] (Browse shelf) | Available | 142847. |
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| 658.4034 S252O 1961 Operations research methods and problems / | 658.4035 M478T 1977 The game of business / | 658.40353 B972M 1987 The management game / | 658.40353 K291S [n.d.] Strategic brand management : building, measuring, and managing brand equity / | 658.40353 N169C 1996 Co-opetition : 1. A revolutionary mindset that combines competition and co-operation ; 2. The game theory strategy that's changing the game of business / | 658.4036 B426M 1994 Management teams : why they succeed or fail / | 658.4036 B636S 1987 Spectacular teamwork : how to develop the leadership skills for team success / |
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