Principles of marketing : a global perspective /
By: Semenik, Richard J.
Contributor(s): Gary, J. Bamossy.
Material type:
TextPublisher: Ohio : South-Western Publishing Co., 1992Description: 626 p.Subject(s): Marketing management | Industrial marketingDDC classification: 658.8 S471P 1992
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Masood Faisal Jhandir Library | 658.8 S471P 1992 (Browse shelf) | Available | 148131. |
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| 658.8 R511S 1996 Strategic marketing management / | 658.8 R559B 1989 Bottom-up marketing / | 658.8 R559T 1993 The 22 immutable laws of marketing / | 658.8 S471P 1992 Principles of marketing : a global perspective / | 658.8 S534S 1993 Strategies into the 1990s : the masterplan guide to profitable sales and marketing development / | 658.8 S534S 1995 Strategies into the 1990s : the masterplan guide to profitable sales and marketing development / | 658.8 S642A 1971 A salesman's guide to more effective selling / |
Includes Index
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