Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W Chan Kim
By: Kim, W. Chan.
Contributor(s): Renée Mauborgne.
Material type:
TextPublisher: Boston, Mass : Harvard Business Review Press, 2005Description: 240 p.ISBN: 9781591396192.Subject(s): Market segmentation | New productsDDC classification: 658.802 K491B 2005
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Central Park Library Central Park Library | 658.802 K491B 2005 (Browse shelf) | Available | 511715 |
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