Blink : the power of thinking without thinking / Malcolm Gladwell ; [with a new afterword by the author].
By: Gladwell, Malcolm.
Material type:
TextPublisher: New York : Back Bay Books, 2007Edition: 1st Back Bay trade pbk. ed.Description: xii, 296, 15, 11 p. : ill. ; 21 cm.ISBN: 9780316010665 (pbk.); 9780316172325 (hc); 0316010669 (pbk.).Subject(s): Decision making | IntuitionDDC classification: 153.44 G543B 2007 Summary: How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology, the author reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of filtering the very few factors that matter from an overwhelming number of variables.
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Mariam Chughtai Library | 153.44 G543B 2007 (Browse shelf) | Available | MC398 |
Browsing Mariam Chughtai Library Shelves Close shelf browser
| 153 H437 2010 Switch : how to change things when change is hard / | 153.14 F654M 2012 Moonwalking with Einstein : the art and science of remembering everything / | 153.42 K129T 2013 Thinking, fast and slow / | 153.44 G543B 2007 Blink : the power of thinking without thinking / | 155.24K268I 1994 In over our heads : the mental demands of modern life / | 158 G464S 2006 Stumbling on happiness / | 158 K456B 2001 Being nobody, going nowhere : meditations on the Buddhist path / |
Originally published: 1st ed. New York : Little, Brown and Co., 2005. With new afterword.
How do we think without thinking, seem to make choices in an instant--in the blink of an eye--that actually aren't as simple as they seem? Why are some people brilliant decision makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? And why are the best decisions often those that are impossible to explain to others? Drawing on cutting-edge neuroscience and psychology, the author reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who have perfected the art of filtering the very few factors that matter from an overwhelming number of variables.
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