Understanding electronic commerce / Dave Kosiur, David R Kosiur.
By: Kosiur, Dave.
Contributor(s): Kosiur, David R.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
Item type | Current location | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
![]() |
Chughtai Public Library First Floor | 658.800285 K863U 1997 (Browse shelf) | Available | 502704 |
Browsing Chughtai Public Library Shelves , Shelving location: First Floor Close shelf browser
No cover image available | No cover image available | No cover image available | ||||||
658.8 R345M [n.d.] Mārkīṭing ainḍ̣ bizanas menijmanṭ : (مارکیٹنگ اینڈ بزنس مینجمنٹ) / | 658.8 R643M 2003 Marketing strategy mktg303 / | 658.8 Z48S 1996 Services marketing / | 658.800285 K863U 1997 Understanding electronic commerce / | 658.802 C898S 2001 Strategic marketing / | 658.802 H633H 1997 How to write a successful marketing plan : a disciplined and comprehensive approach / | 658.802 M135M 1997 Marketing plans that work / |
In five years or less, analysts say, sales transactions on the Internet will total $100 billion annually. In short, online commerce is big and it's coming fast - and here's the book that shows you how to understand and profit from it. This invaluable overview includes: basics - how electronic commerce works in the real world; strategies - the mind set of companies that will get the most from electronic commerce; consumer applications - credit cards, digital money, and more; business applications - purchase orders, invoices, and other large transactions; case studiesinsightful snapshots of electronic commerce innovatively applied; security - its paramount importance and the five things it requires; and the future - from electronic agents to microcash and microtransactions. This book is for technology-savvy executives, group managers, entrepreneurs, corporate planners, information systems professionals, and anyone else who wants to master the new technology.
There are no comments for this item.