Marketing research : fundamentals and dynamics / Gerald Zaltman
By: Zaltman, Gerald.
Contributor(s): Burger, Philip.
Material type:
TextPublisher: United State of America : The Dryden Press, 1975Description: 744 p.ISBN: 003003566X.Subject(s): Marketing researchDDC classification: 658.83 Z22M 1975
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
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Masood Faisal Jhandir Library | 658.83 Z22M 1975 (Browse shelf) | Available | 051431. |
Includes Index
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