Managing brand equity capitalizing on the value of a brand name / David A. Aaker.
By: Aaker, David A.
Material type:
TextPublisher: New York : Toronto : Free Press ; Maxwell Macmillan International, 1991Description: xiii, 299 p. ill. ; 24 cm.ISBN: 0029001013.Subject(s): Brand name products -- Valuation -- United States -- Management | Intangible property -- Valuation -- United States -- ManagementDDC classification: 658.827 A111M 1991
| Item type | Current location | Call number | Status | Date due | Barcode |
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Books
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Chughtai Public Library First Floor | 658.827 A111M 1991 (Browse shelf) | Available | 505516 |
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