TY  - BOOK
AU  - Blanchard,Kenneth
AU  - Bowles, Sheldon M.
TI  - Raving fans : a revolutionary approach to customer service
SN  - 0688123163
U1  - 658.812 B639R 1993 
PY  - 1993///.
CY  - New York
PB  - William Morrow and Company, Inc., 
KW  - Consumer Behavior
KW  - Public Relations
KW  - Customer relations
KW  - Consumer satisfaction
ER  -