TY  - BOOK
AU  - Amarchand,D.
AU  - Varadharajan, B. 
TI  - A textbook of marketing
U1  - 380.1 A485A 1989 
PY  - 1989///.
CY  - Delhi
PB  - Konark publishers PVT ltd., 
KW  - Commerce
KW  - Handbooks and manuals
KW  - Marketing
KW  - Commerce Guides, manuels, etc
KW  - Commerce Handbooks, manuals, etc
N1  - Index
ER  -