TY  - BOOK
AU  - Sutton,Dave
AU  - Klein, Tom
TI  - Enterprise marketing management : the new science of marketing
SN  - 0471267724
U1  - 658.8 S967E 2003 
PY  - 2003///
CY  - New Jersey
PB  - Wiley
KW  - Marketing--Management
KW  - Marketing
KW  - Marketing Gestion
N1  - Index
ER  -