TY  - BOOK
AU  - Cummins,Julian
TI  - Sales promotion : how to create, implement and integrate campaigns that really work
U1  - 658.82 C912S 1998 
PY  - 1998///
CY  - London
PB  - Kogan Page
KW  - Sales promotion
KW  - Sales management
KW  - Marketing
N1  - Index
ER  -