TY  - BOOK
AU  - Mark,Margaret
AU  - Pearson, Carol S.
TI  - The hero and the outlaw : building extraordinary brands through the power of archetypes
SN  - 0071364153
U1  - 658.827 M345T 2001 
PY  - 2001///
CY  - New York
PB  - McGraw-Hill, 
KW  - Product management
KW  - Economics
KW  - Business
KW  - Branding (Marketing)
KW  - Brand name products
N1  - Index
ER  -