TY  - BOOK
AU  - Boyd,Harper W.
TI  - Marketing management : a strategic approach
SN  - 025605827x
U1  - 658.8 B789M 1992 
PY  - 1992///
CY  - Homewood
PB  - Richard D.Irwin, inc., 
KW  - Marketing--Management	
KW  - Strategic marketing
KW  - Marketing program
KW  - Market analysis
KW  - Marketing Gestion
ER  -