TY  - BOOK
AU  -  Carpenter,Gregory S.
AU  - Rashi Glazer
AU  - Nakamoto, Kent
TI  -  Readings on market-driving strategies : towards a new theory of competitive advantage
U1  - 658.8 C225R 1997 
PY  - 1997///
CY  - New York
PB  - Addison Wesley
KW  - Marketing--Management
KW  - Consumer behavior
ER  -