TY  - BOOK
AU  - Carpenter,Gregory S.
AU  - Rashi, Glazer
AU  - Nakamoto, Kent
TI  - Readings on market-driving strategies : towards a new theory of competitive advantage
SN  - 0321014138
U1  - 658.8 C225R 1997 
PY  - 1997///
CY  - New York
PB  - Addison Wesley
KW  - Marketing
KW  - Management
KW  - Consumer behavior
N1  - Index
ER  -