TY - BOOK AU - Desatnick,Robert L. TI - Managing to keep the customer : how to achieve and maintain superior customer service throughout the organization SN - 1555420273 U1 - 658.812 D441M 1987 1st ed. PY - 1987/// CY - London PB - Jossey-Bass Publishers KW - Customer relations KW - Marketing strategies KW - Customer services N1 - Index ER -