TY  - BOOK
AU  - Levitt,Theodore
TI  - The innovation in marketing : New perspectives for profit and growth
U1  - 658.8 L666I 1962 
PY  - 1962///
CY  - London
PB  - Mcgraw-hill book company
KW  - Marketing management
KW  - Industrial marketing
N1  - Index
ER  -