TY  - BOOK
AU  - Dolan,J.Robert
TI  - Strategic marketing management
SN  - 0875843107
U1  - 658.8 D659S 1991 
PY  - 1991///
CY  - Massachusetts
PB  - Harvard business school publishing
KW  - Marketing management
KW  - Service industries
KW  - Marketing
N1  - Index
ER  -