TY  - BOOK
AU  - Aaker,David A
AU  - Kumar,V.
AU  - Day,George S.
TI  - Marketing research
SN  - 9971513897
U1  - 658.83 A111M 2003 
PY  - 2003///
CY  - New York
PB  - John Wiley Press
KW  - Marketing research
KW  - Market research procedure
KW  - Management
N1  - Index
ER  -