TY  - BOOK
AU  - Doyle,Peter
TI  - Marketing management and strategy
SN  - 0130653500
U1  - 658.8 D754M 1994 
PY  - 1994///
CY  - London
PB  - Prentice hall
KW  - Marketing management
KW  - Merchandising
KW  - Management
N1  - Index
ER  -