TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
U1  - 658.8 K874P 1999 
PY  - 1999///
CY  - New Delhi
PB  - Prentice-Hall of India private limited
KW  - Marketing management
KW  - Service industries
KW  - Marketing
N1  - Index
ER  -