TY  - BOOK
AU  - 
AU  - Beckmann,Gregory L.
TI  - I'M First Your Customers Message To You
U1  - 658.812 G624I 1991 
PY  - 1991///
CY  - New York
PB  - Berkley books
KW  - Claims (Customer)
KW  - Marketing management
KW  - Customer service
N1  - Index
ER  -