TY  - BOOK
AU  - Keiser,Steven K.
AU  - Stevens,Robert E.
TI  - Study guide to contemporary marketing
U1  - 658.8 K278S 1977 
PY  - 1977///
CY  - United States
PB  - The Dryden Press
KW  - Marketing management
KW  - Product management
KW  - Marketing
KW  - Industrial marketing
N1  - Index
ER  -