TY  - BOOK
AU  - Stern,Louis W.
AU  - El-Ansary,Adel I.
AU  - Brown,James R.
TI  - Management in marketing channels
SN  - 0135478529 (hardcover)
U1  - 658.84 S839M 1989 
PY  - 1989///
CY  - U.S.A.
PB  - Prentice Hall
KW  - Marketing channels Management
KW  - Absatzweg
KW  - Marketing Management
N2  - Channel Members can achieve high yield performance primarily by ensuring that their activities are onsistent with the needs and wants of their target markets
ER  -