TY  - BOOK
AU  - Engel,James F
TI  - Promotional strategy
U1  - 658.82 E571P 1967 
PY  - 1967///
CY  - U.S.A.
PB  - Richard D. Irwin
KW  - Marketing
KW  - Advertising
KW  - Management
N1  - Include index
ER  -