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1. Advertising and promotion : an integrated marketing communications perspective / George E Belch

by Belch, George E.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Mass. : Irwin/McGraw-Hill, [n.d.]Availability: Items available for loan: Chughtai Public Library [Call number: 659.1 B427A [n.d.]] (1).

2. Writing marketing copy to get results / James Essinger

by Essinger, James.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: United States : Business Press, 2000Availability: Items available for loan: Masood Faisal Jhandir Library [Call number: 659.132 E789W 2000] (1).

3. Strategies for implementing integrated marketing communications / Larry Percy

by Percy, Larry.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Chicago : NTC Business Books , 1997Availability: Items available for loan: Masood Faisal Jhandir Library [Call number: 658.802 P412S 1997] (1).

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