| 000 | 00613nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c136049 _d136039 |
||
| 005 | 20230722092943.0 | ||
| 008 | 230722s1992 ilu||||| |||| 00| 0 eng d | ||
| 020 | _a025605827x | ||
| 040 | _cMFJL | ||
| 082 | _a658.8 B789M 1992 | ||
| 100 | 1 | _aBoyd, Harper W. | |
| 245 | 1 | 1 |
_aMarketing management : a strategic approach / _cHarper W. Boyd |
| 260 |
_aHomewood : _bRichard D.Irwin, inc., _c1992. |
||
| 300 | _axv, 899 p.: | ||
| 650 | 0 | _aMarketing--Management | |
| 650 | 0 | _aStrategic marketing | |
| 650 | 0 | _aMarketing program | |
| 650 | 0 | _aMarket analysis | |
| 650 | 0 | _aMarketing Gestion | |
| 942 | _cBK | ||