| 000 | 00610nam a22002177a 4500 | ||
|---|---|---|---|
| 999 |
_c149074 _d149064 |
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| 005 | 20240513120547.0 | ||
| 008 | 240513s1977 usa||||| |||| 00| 0 eng d | ||
| 040 | _cMFJL | ||
| 082 | _a658.8 K278S 1977 | ||
| 100 | 1 | _aKeiser, Steven K. | |
| 245 | 1 | 1 |
_aStudy guide to contemporary marketing / _cSteven K. Keiser |
| 250 | _aSecond edition. | ||
| 260 |
_aUnited States : _bThe Dryden Press, _c1977. |
||
| 300 | _a255 p. | ||
| 500 | _aIndex | ||
| 650 | 0 | _aMarketing management | |
| 650 | 0 |
_aProduct management _xMarketing |
|
| 650 | 0 | _aIndustrial marketing | |
| 700 | 1 | _aStevens, Robert E. | |
| 942 | _cBK | ||