| 000 | 00887nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | ASIN0135478529 | ||
| 005 | 20151217164920.0 | ||
| 008 | 151202s1989 xxu eng d | ||
| 020 | _a0135478529 (hardcover) | ||
| 020 | _a9780135478523 (hardcover) | ||
| 040 | _cPK-IsLIS | ||
| 082 | _a658.84 S839M 1989 | ||
| 100 | 1 | _aStern, Louis W. | |
| 245 | 1 |
_aManagement in marketing channels / _cLouis W. Stern, Adel I. El-Ansary, James R. Brown. |
|
| 260 |
_aU.S.A. : _bPrentice Hall, _c1989. |
||
| 300 |
_a512 p. _c25 cm. |
||
| 520 | _aChannel Members can achieve high yield performance primarily by ensuring that their activities are onsistent with the needs and wants of their target markets. | ||
| 650 | 0 | _aMarketing channels Management | |
| 650 | 0 | _aAbsatzweg | |
| 650 | 0 | _aMarketing Management | |
| 700 | 1 | _aEl-Ansary, Adel I. | |
| 700 | 1 | _aBrown, James R. | |
| 942 | _cBK | ||
| 999 |
_c6748 _d6748 |
||