Engel, James F
Promotional strategy / James F. Engel - U.S.A. : Richard D. Irwin, 1967. - xiii, 665 p.
Include index
Marketing
Advertising
Marketing--Management
658.82 E571P 1967
Promotional strategy / James F. Engel - U.S.A. : Richard D. Irwin, 1967. - xiii, 665 p.
Include index
Marketing
Advertising
Marketing--Management
658.82 E571P 1967