Promotional strategy / (Record no. 69493)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00499nam a22001937a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 211112s1969 -us||||| |||| 00| 0 eng d |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.82 E571P 1967 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Engel, James F |
| 245 10 - TITLE STATEMENT | |
| Title | Promotional strategy / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | U.S.A. : |
| Name of publisher | Richard D. Irwin, |
| Year of publication | 1967. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii, 665 p. |
| 500 ## - GENERAL NOTE | |
| General note | Include index |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Permanent Location | Current Location | Date acquired | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|
| Masood Faisal Jhandir Library | Masood Faisal Jhandir Library | 2021-11-12 | 658.82 E571P 1967 | 050513. | Books |