Marketing management : a strategic approach / (Record no. 136049)
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| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
|---|---|
| -- | 025605827x |
| 040 ## - CATALOGING SOURCE | |
| -- | MFJL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| -- | 658.8 B789M 1992 |
| 100 1# - MAIN ENTRY--AUTHOR NAME | |
| -- | Boyd, Harper W. |
| 245 11 - TITLE STATEMENT | |
| -- | Marketing management : a strategic approach / |
| -- | Harper W. Boyd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| -- | Homewood : |
| -- | Richard D.Irwin, inc., |
| -- | 1992. |
| 300 ## - PHYSICAL DESCRIPTION | |
| -- | xv, 899 p.: |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | Marketing--Management |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | Strategic marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | Marketing program |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | Market analysis |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| -- | Marketing Gestion |
| 999 ## - SYSTEM CONTROL NUMBERS (KOHA) | |
| -- | 136049 |
| -- | 136039 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | BK |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | 0 |
| -- | 0 |
| -- | 0 |
| -- | 658_800000000000000_B789M_1992 |
| -- | 0 |
| -- | 162515 |
| -- | FMJL |
| -- | FMJL |
| -- | 2023-07-22 |
| -- | 658.8 B789M 1992 |
| -- | 125036. |
| -- | 2023-07-22 |
| -- | 2023-07-22 |
| -- | BK |
No items available.