Readings on market-driving strategies : towards a new theory of competitive advantage / Gregory, S. Carpenter
By: Carpenter, Gregory S.
Contributor(s): Rashi, Glazer | Nakamoto, Kent.
Material type:
TextPublisher: New York : Addison Wesley, 1997Description: xvii, 540 p.ISBN: 0321014138.Subject(s): Marketing -- Management | Consumer behaviorDDC classification: 658.8 C225R 1997
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Depalpur Library | 658.8 C225R 1997 (Browse shelf) | Available | 125080. | |
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Books
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Masood Faisal Jhandir Library | 658.8 C225R 1997 (Browse shelf) | Available | 120472. |
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| 658.8 B789M 1992 Marketing management : a strategic approach / | 658.8 B823P 2003 Principles of marketing / | 658.8 B974M 1975 Modern marketing / | 658.8 C225R 1997 Readings on market-driving strategies : towards a new theory of competitive advantage / | 658.8 C229H 1994 How to make a fortune on the information superhighway : everyone's guerrilla guide to marketing on the Internet and other on-line services / | 658.8 C314M 1997 Managerial issues in industrial distribution / | 658.8 C592T 1995 The hard sell : the language and lessons of street-wise marketing / |
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