Services marketing : text, cases & readings / Christopher H. Lovelock
By: Lovelock, Christopher H.
Material type:
TextPublisher: New Jersey : Prentice Hall , 1984Description: vii, 492 p.Subject(s): Professions--Marketing | MarketingDDC classification: 658.8 L911S 1984
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Masood Faisal Jhandir Library | 658.8 L911S 1984 (Browse shelf) | Available | 125199. |
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